The book by Andrew Ward

Execute Your Tech Idea

A Step-by-Step Guide for Non-Techies, Professionals, Managers, and Startups

Get the free resource pack: the templates from the book.

Execute Your Tech Idea, 3D hardback cover
430+pages
18chapters
10+years of experience
Easyto digest content
Written for non-techies

Non-technical? No worries!

Execute Your Tech Idea gives you everything you need to find, qualify, implement and launch your tech idea. Discover your ‘aha!’ moment in this plain-speaking, easy-to-read guidebook for non-technical readers.

The advice in this book has helped hundreds of professionals, managers and startup founders like you to execute their tech idea.

It applies to all technology projects, including apps, portals, Software as a Service, software tools, smart devices, the Internet of Things and many more.

Enjoy learning the essential concepts you need to succeed, covered in enough detail for you to be effective without being overwhelmed. Each chapter builds on the last, so your confidence grows in a way that feels clear and easy.

A woman reading Execute Your Tech Idea by Andrew Ward in a library
Audiobook

Listen to the audiobook extract (4 mins)

Written by Andrew Ward, co-authored by Steve Ward and narrated by Tim Fearon.

Reviews

What readers say

Each chapter builds on the previous one and gradually increases the “techiness” but in a way that allows the reader to grow in confidence. Andrew’s gentle and gradual manner of introducing each step and logically moving through the entire process step by step with this very solid structure made the experience enjoyable and very enlightening.
Astrid V.J.USA Today bestselling author
It was very clear to me while reading that Andrew has a deep and extensive knowledge of the technology space, and did very well in translating that knowledge in a digestible and approachable way for readers.
Ryan WoodExecutive at Celtx
If you are approaching a tech project without any previous knowledge of tech or best business practices regarding a tech project, this is the must-read book. Andrew has masterfully written a book that is easy to read, understand and will give you the full picture of how to execute a project. Do not waste your time consulting with developers until you have read this book and gained a clear understanding and vision!
Marcia LeonardEntrepreneur
Contents

Inside the book

18 chapters in three parts: find and qualify your idea, implement it, then launch and maintain it.

Opens with
IntroductionChapter Guide
The contents and the first page of chapter one inside the book
Part 1

Find and Qualify Your Idea

  1. Chapter 1: Find the Winning Idea
  2. Chapter 2: The Tech Supporting Your Idea
  3. Chapter 3: Ways to Make Money (Revenue Models)
  4. Chapter 4: Is Your Tech Idea Worth Exploring Further?
  5. Chapter 5: Why Your Vision Matters
Part 2

Implement Your Idea

  1. Chapter 6: Define Your Value Proposition
  2. Chapter 7: Your Minimum Viable Product (MVP)
  3. Chapter 8: Raising and Managing Money
  4. Chapter 9: How to Convince Key People
  5. Chapter 10: Document Before You Implement
  6. Chapter 11: Ways to Build Your Tech Idea
  7. Chapter 12: How to Pick a Tech Team
  8. Chapter 13: Project Lifecycle Types
Part 3

Launch and Maintain Your Idea

  1. Chapter 14: Marketing Principles
  2. Chapter 15: The 25 Marketing Channels
  3. Chapter 16: Choose Your Marketing Channels
  4. Chapter 17: Plan Your Product Roadmap
  5. Chapter 18: Summary Checklist
Closes with
What Next and About The AuthorsWhat Readers Say
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Portrait of Andrew Ward, the author of Execute Your Tech Idea
About the author

Andrew Ward

Andrew has over a decade of experience guiding people and businesses to implement and execute their tech ideas.

He has made a well-established impact in the tech space, including winning several business awards:

Chamber of Commerce “Future Face of Entrepreneurship”Silicon Canal “Most Influential in Tech”
Available now

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Execute Your Tech Idea is published and available to buy on Amazon in paperback, hardcover and Kindle, and as an Audible audiobook.

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